In the fast-paced world of networking, making a lasting impression is crucial. Yet, many professionals overlook a vital step that can either solidify a connection or let it slip away – the follow-up. In this podcast, I will delve into insights from the book “Never Eat Alone” by Keith Ferrazzi, specifically focusing on the importance of following up after meeting new contacts.
Best Practices for Effective Follow-Up
1. Timing is Key: According to Keith Ferrazzi, you have a 24-hour window to reach out after making a new connection. While Paul agrees that this is an ideal timeframe, he acknowledges that it’s acceptable to take a few extra days if needed. The important thing is to follow up within a reasonable period.
2. Make It Personal: A generic follow-up message will often be ignored. Paul stresses the importance of personalizing your outreach. Reference specific details from your conversation, such as shared interests or topics discussed. This shows that you were engaged and genuinely interested in the person.
3. Offer Value: Your follow-up should not just be about reintroducing yourself; it should also provide something of value to the recipient. This could be a link to an article you discussed, a recommendation for a product, or any resource that could benefit them. As Paul suggests, make your follow-up about them, not just you.
4. Stand Out: In a world dominated by digital communication, consider being memorable by sending a handwritten note. As Paul mentions, receiving a handwritten card is a rarity that will likely capture attention and make a lasting impression.
Building a strong network requires effort, and one of the most crucial steps is the follow-up. Remember to reach out promptly, personalise your communication, offer value, and don’t be afraid to stand out.
